ASICS Watford Half Marathon Sunday 1st February 2009 incorporating the Watford Junior Challenge Cassiobury Park Watford 10.30am.
	Gatorade, the world's number one sports drink, is a proud sponsor of the Asics Watford Half Marathon. Whether it is at the pitch-side of the Super Bowl, the dug-out at Chelsea FC or the sidelines of Ironman UK, Gatorade is used by more elite athletes than any other sports drink in the world.

Our Heritage
Gatorade’s heritage began in 1965 when the University of Florida’s American Football coach went to the medical department with a problem
- his players were finding it hard to play and perform in the Florida heat.
The scientists at the university pioneered a drink that was designed to rehydrate and refuel the players as well as replace the essential mineral
salts and fluids the players were losing through sweat. The team, called the Florida Gators, christened the drink ‘Gator-ade’.
Within two years the team had won their first Orange Bowl, the university equivalent of the Super Bowl.
When the coach of the opposing team Georgia Tech, the favourites to lift the trophy, was asked why his team had lost, he told reporters,
“We didn’t have Gatorade; that made all the difference.” From that moment, Gatorade went on to be trusted by the world’s best athletes
as the science of hydration became critical to keep athletes competing at their best.

Our Science
: Gatorade, the original isotonic sports drink, is a scientifically proven balance of water, electrolytes and carbohydrate designed to rehydrate
and replenish active bodies by replacing the fluid and minerals you lose in sweat and quickly refuelling tired muscles.
The commitment of the internationally recognised Gatorade Sports Science Institute (GSSI), built in 1988, has ensured that Gatorade is renowned as the world’s most researched sports drink.
As part of our partnership with the GUINNESS PREMIERSHIP we will be working with the strength and conditioning coaches
to provide them with the tools and information they need to keep their players performing at their best.
For more information about our commitment to research into the field of sports nutrition and hydration, or for details about how Gatorade could help your rugby team, visit www.gssiweb.org

Our Commitment
: Gatorade’s claim is that ‘if it’s not in it, you don’t need it’. That is why Gatorade in the UK has been specifically developed with a new formulation
that has NO artificial colours, sweeteners, flavours and NO preservatives.
So whether you play for London Irish or Ilkeston RUFC, or run for your local club you know that Gatorade is putting back everything you need and nothing that you don’t.
Put simply, Gatorade - Nothing Works Better. For more information on Gatorade, advice on hydration and nutrition or just to get in touch,
go to www.gatorade.co.uk